Varied presentations, many international impressions, fast pacing - that's the impression of day two of the virtual Esomar Congress. Famous faces from Germany from Tchibo and Cauliflower were present.
Interested in reading the article "Finding the 80% Rotton Apples in your Innovation Pipeline – How AI-based semantic analytics brought the breakthrough in early-stage product testing." by Alexander Falser (Tchibo), Marco Walter (Tchibo) and Lukas Waidelich (Cauliflower)? Download Paper.
Schedule a demo with a consultant and learn how to start analyzing open-ended responses.