Summary

Article about ESOMAR Insights Festival 2020 in planung&analyse. Summary of the most important keynotes and trends in market research.
Varied presentations, many international impressions, fast pacing - that's the impression of day two of the virtual Esomar Congress. Famous faces from Germany from Tchibo and Cauliflower were present.

Interested in reading the article "Finding the 80% Rotton Apples in your Innovation Pipeline – How AI-based semantic analytics brought the breakthrough in early-stage product testing." by Alexander Falser (Tchibo), Marco Walter (Tchibo) and Lukas Waidelich (Cauliflower)? Download Paper.

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