Summary

Dirk Huisman, Chairman of SKIM (The Netherlands), has written an article in Research World about Day 2 & 3 of the ESOMAR Insights Festival. He writes about the presentations of LinkedIn / Protagonist and Tchibo / Cauliflower.

The Insights Festival 2020 – the joy of attending (Day 2&3)

Dirk Huisman
Chairman, SKIM, The Netherlands
Day two kicked off with two excellent presentations from LinkedIn /Protagonist and Tchibo / Cauliflower. Both with a high dose of advanced (text) analytics, NLP, and AI. Both studies showed a high predictive validity, and I cannot wait to read the papers and look under the hood to really digest the work done. It is good to see these technical papers back on the agenda and well presented, so a broader audience feels the spirit of analytical progress.

Interested in reading the article "Finding the 80% Rotton Apples in your Innovation Pipeline – How AI-based semantic analytics brought the breakthrough in early-stage product testing." by Alexander Falser (Tchibo), Marco Walter (Tchibo) and Lukas Waidelich (Cauliflower)? Download Paper.

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